Start Up is a newly established company that is in the development stage. This type of company will usually focus on innovation and strive to meet the needs of consumers or users from their respective target market scales. Often, they operate in conditions of high uncertainty with fast, effective and […]
SEO A/B testing can be done through many approaches, one of which is optimizing the writing style on certain pages to increase conversions. In the marketing world, A/B testing is a strategy that can help identify the best version of an element that is most profitable and has the potential […]
When it comes to SEO, many people generally focus on the traditional pillars, such as on-page SEO optimization , off-page , technical, and content optimization. In fact, there is another SEO pillar that is very fundamental to improving search engine rankings, namely brand awareness. Unfortunately, many people think that SEO […]
Have you ever wondered how far copywriting can go to maximize a website’s performance? One common fact you may already know is that proper copywriting can grab the attention of visitors. But how do you know which type or method of copywriting is most effective? Well, you need to test, […]
The homepage of a website is a bit like the entrance to a house: its task is to welcome guests, to make them feel immediately at ease and to lead them to the room of the house that is most suited to the pursuit of their goal and their relationship […]
Words always produce a result . What that result is is up to you to determine. When you speak, you can say everything or you can say nothing, and the choice of words you use will determine the impact your message will have on the interlocutor. Do you want to […]
Now follow me! I love the peculiar atmospheres of travel, the unique landscapes, the characteristic beauties, the intense emotions, those that remain in the memory of the head and heart. Yes, because travel has the incredible ability to settle inside us and to stimulate the desire to relive the experience […]
By now we know (and see) it, videos are everywhere and are central to web marketing and social media marketing strategies. Even more so if the videos are for promoting something: institutional videos, advertising and promotional videos in general . The fundamental premise, which everyone clashes with, is that videos […]
Rich in sounds, images and colors, full of movement and plot twists: this is more or less the identikit of the video files that are uploaded to social media every minute. In fact, since the first video file entitled “Me at the zoo” was uploaded on YouTube on April 23, 2005 , […]
By now we know that videos are an integral part of our daily lives, but also allies for our businesses in the form of video ads , be they Facebook video ads, YouTube, etc. Today, in the digital age, people are constantly consuming and sharing videos with their loved ones, […]
