10 Best Black Friday Marketing Tips

The difficult bit about launching a Black Friday campaign is – almost definitely – deciding what campaigns work best for your business and your target audience, and how to push them.

That’s why we brought some experts in; those that have been there, done that, and maybe even got the (really well discount) t-shirt.

What Tips and Tricks Did They Have to Share

Create landing pages for promotional offers and coupons
Nick LeRoy
“If you sell product(s) online, you can almost guarantee that your customers are searching for coupons or promo codes to save money. My tip is to create a page on your own website for Black Friday, or promotional offers and coupons, so your affiliate or coupon websites aren’t cannibalizing your own search traffic – or, even worse, making commission off sales that aren’t truly incremental.

“How can you do this? Create a URL on your own website, and add all the details to your promotions or coupons. Make sure the title tag, meta description, and the Risk Managers Email Lists on-page content specifically mention Black Friday/Cyber Mondaycoupons promos.

“Last but not least, I’d also recommend creating this page at least 3 months in advance of Cyber Weekend. It’s going to take time for Google to discover your content and rank it for your ‘brand/site name + coupon/promo’ keyword variations”.

One Massive Thing That Gets Neglected

C Level Executive List

For example, if you have the year in your Black Friday URL (eg. /blackfriday2022), then it quickly loses relevance and power. By keeping a set of evergreen URLs for sales helps to avoid any issues like this, and it means your landing page just needs a few updates scheduled for next year.

Changing URLS is one bad habit in ecommerce, and it can infuriate SEO folk, like me. When the ecommerce team set up the Black Friday page at /blackfriday2022, you CNB Directory risk someone searching for your brand + Black Friday, and a dozen old versions cropping up – potentially outranking the new one. That means potential customers land on a page with no or incorrect products, and you lose the power of any links that have been attain previously.

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