10 Mobile Usage Statistics Every Marketer

With mobile commerce sales expected to reach $2.92 trillion in 2020, e-commerce store owners can no longer ignore the importance of having a mobile-optimized online store to attract customers and grow their business.

It starts with understanding how consumers use their mobile devices these days. So before you start making changes to your store, you want to read the latest, most relevant facts and figures to guide your strategy.

In this article, we’ll provide you with key mobile statistics on key aspects of mobile usage such as the number of people owning a smartphone, digital ad spend on mobile and more.

For more ideas on how to use mobile commerce, check out our mobile commerce guide today.

How Many People Own a Smartphone

One thing we absolutely cannot ignore when talking about mobile usage statistics is the dominance of smartphones.

There are currently 640 million smartphone users worldwide (Statistics Tower, 2021). Considering that the global population is 790 million , this means that the smartphone penetration rate is over 80%.

The number of smartphone users is also rising rapidly over time, as evidenced by the fact that five years ago, in 2016, there were only 3.7 billion smartphone Aged Medicare Supplement Email List users. In other words, the number of smartphone users has increased by 73.9% in just one year.

As the world’s most populous country, it should come as no surprise that China is home to the majority of these smartphone users. That ended with 9.11 million smartphone users , more than double that of second-placed India. The country with the third most smartphone users is the United States, with 270 million users.

Time Spent on Mobile Devices

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Now that we understand how many people own their smartphones, the next thing to know is when to use them.

In 2019, the average American adult spent 3 hours and 43 minutes CNB Directory a day on mobile devices. This marked the first time time spent on a mobile device surpassed time spent watching TV, which was 3 hours and 35 minutes.

Zooming in on the smartphone statistics a bit, we see that the average American adult spent 2 hours and 55 minutes per day on a smartphone.

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