Brainstorming creative ideas for video marketing is fun. But at some point, you need to get serious and develop a realistic plan based on marketing goals, budget considerations, and audience expectations. That can be quite a challenge. Before you start the hard work, get some inspiration from what others do. […]
Daily Archives: March 21, 2023
55 posts
Great news: we just dropped 6 scorching hot new features so you can amp up your SEO and paid search campaigns. From user intent detection to comparative keyword analysis – your new search superpowers await. 9 Ways the Serps Are Changing How are SEO best practices impacted by Google’s SERP […]
A video can be the centerpiece of a campaign that includes a variety of content assets. A campaign can also comprise a series of related videos promoting the same message or products. Similarweb – Winning Moments This example is one of six videos that belong to the same campaign. Each […]
The idea of placing the story in an elevator shows the top value proposition of the tool without the need to put it in words. It’s literally an elevator pitch. Microsoft wanted to highlight how fast and easy it is to create a report and found the ideal location: while […]
As social media evolves, so do the tools you need to keep up. I’m talking about chatbots, AI, QR codes, etc. What do all these tools have in common? Simplicity and ease – two trends that will just keep popping up in the post-pandemic reality. 80% of customers consider user […]
Social media is one of the most challenging aspects of marketing. There are constantly new trends, fads, and industry leaders. Can you believe that which is on track to earn over $11.6 billion in 2022, is only five years old? Every time that next big app hits the scene, or […]
Employee advocacy is the next frontier of social media marketing. It’s the strongest organic play brands can make to amplify their digital reach and build communities. It offers strong ROI potential, but up until recently it was relatively unheard of. Our employees are often underutilized. Especially if you lead a […]
The first element is a maze-like path. The layout is actually designed to be one-way, leading consumers through a fixed path, from the entrance to the exit. Along the way, the consumer is captivat by different objects, lights, sounds and colors, which leads him to even put products in his shopping […]
Many consider these two attributes to be the same even though these attribute tags have fundamental differences. The difference is that the canonical tag is an attribute used to search for URLs that have the same content. The goal is to avoid content plagiarism. Meanwhile, hreflang is used to distinguish […]
You can find out the characteristics of using the right attributes for your website when in circumstances like the following: Have the same content, just a different language. The website has content that is specific to the geographical area of the user but has the same language. For example, you […]
