There was a time when content marketing was an exciting new concept. Today, it’s a critical part of virtually every successful marketing strategy – and for good reason. Content marketing is one of the best ways to improve your brand recognition, build trust, and create a loyal following.
However, it’s not always easy to come up with a game-changing content marketing campaign. You’ll need some creativity, a solid strategy, and consistent execution. Oh! And since everybody is doing it now, you’ll also need to put a bit more effort into making sure your campaign stands out from the crowd.
If You’re Looking for a Bit of Inspiration
We’ve created a round-up of some of the best content marketing examples we’ve seen in recent years, so you can learn from the pros.
5 content marketing examples
Now that we’ve covered the basics, it’s time to take Controlling Directors Email List a look at five of the best content marketing examples we’ve found across several different industries.
With So Many Different Content Marketing Campaigns to Choose
You may wonder what made us choose the ones we did. Each of the campaigns below tells a story in a unique way and engages the target audience on a very personal level. They’re also creative, inspired, and have an almost irresistible “pull” that attracts users to the brand. Let’s take a closer look.
The campaign Design Challenge
Canva Design Challenge
Canva is a popular graphic design platform that is used by individuals and businesses for many different types of content creation. One of their most recent campaigns, the Canva Design Challenge, encourages users to create and share designs made with Canva’s platform.
Each week, the company releases a different theme. Users can enter by sharing their design with the hashtag #canvadesignchallenge. Canva staff chooses their top five CNB Directory picks each week, showcasing the designs on their feed and offering prizes. The campaign has received a lot of attention, in part, because it offers an excellent opportunity for designers to gain massive exposure for their work.
