Social media is one of the most challenging aspects of marketing. There are constantly new trends, fads, and industry leaders.
Can you believe that which is on track to earn over $11.6 billion in 2022, is only five years old?
Every time that next big app hits the scene, or an algorithm changes, it’s up to you and your team to adapt your social media strategy. Because if you don’t, you’ll fall behind and while your competitors will keep moving further and further ahead.
As the Arena Evolves
you need to know to play smartly. Read on to get seven VP Maintenance Email Lists fresh social media tips to help start the next #viralhashtag, snag that coveted blue checkmark, and become a household name.
Tip 1: Don’t ignore social commerce
It’s hard to believe, but when brands first found out that social media platforms let brands sell products through in-app purchases, many ecommerce businesses scoffed at the idea.
Why Would a Consumer Purchase Something
Through an app rather than going to a company’s website? This whole concept seemed to lack a sense of security and personalization. And at the time, most consumers agreed with me. Social commerce has been around since 2015, but it was a relatively untapped market. Until now.
COVID-19 showed ecommerce the way into the future.
Worldwide social commerce sales generated $585 billion dollars in 2021, and are projected to grow to $751 billion this year. In the U.S, 54% of Gen Z shoppers and 58% of millennial CNB Directory shoppers think that social media platforms are a better place to find new products ahead of online searches.
Consumers can see a product they like, understand how to style it, add it to their cart, and check out without ever leaving a specific Instagram, or Facebook page.
It’s ease and convenience at its finest – two consumer preferences produced by the pandemic that are here for the long haul.
If you think that social commerce is a passing fad, this should be your wake up call. The value is there, you just have to tap into it.
