Amazon was founded in 1994. As a result, it has built relationships and trusts for over 24 years. If your store lacks brand recognition because it’s relatively new, customers may feel safer buying from Amazon than from your store.
You can build a strong brand image and reputation by selling on Amazon through your own store . When selling on Amazon, you gain access to customers who may be more risk averse.
Over time, customers who have been buying from you may end up buying directly from your store.
Many People Have Accounts
As mentioned earlier, Amazon has achieved millions of active users . In the United States, there are currently 150 million Amazon Prime subscribers. The average Building Hardware and Garden Dealers Email List Amazon Prime user spends $1,400 a year on Amazon products alone
So, when it comes to e-commerce, Amazon has a large market share in this industry. Users with Amazon Prime accounts are likely to search for items they want on Amazon because of the special perks they have as members.
What Matters Is Where Your Customers Are
If your primary audience is Americans, it pays to sell on Amazon.
Minimal fees
One of the benefits of selling on Amazon is that there are no tracking fees, unless selling from a personal account rather than a merchant account. You CNB Directory can add any product to your Amazon store as you like. With an Amazon Pro Merchant account, you’ll pay $39.99 per month and pay a fee proportional to your sales. The monthly fee seems minimal if you sell a lot of Amazon items.
Proven Success Models
Many people who sell on Amazon have made huge profits on the platform. Roughly 0.3% of Amazon sellers resold $1 billion in sales on Amazon alone, and 0.6% made more than $50 million. That number may seem small, but $100 million is a commodity made with only one sales channel.
