Learn about the close relationship between site speed, user experience, and Google rankings.
The best responsive websites, loading speed and user experience are closely related, which directly affects Google rankings. When a site’s speed meets modern standards, it helps create a good user experience because it ensures that visitors will see your content quickly when they land on your web. And when Google sees a fast site, it knows that the site is a good choice to send traffic to because it will provide a good experience for users.
Additionally, it will take longer for bots to crawl websites with low speed, which may mean you won’t rank for certain keywords that you might otherwise.
What is page load speed?
Before you can evaluate your site, you need to better understand what loading speed is.
Page load speed measures how quickly a web page loads. The best responsive websites achieve high speeds through optimized code and responsive design. It can vary from one page of your WEB site to another, but most websites will face similar issues on their various pages due to poor code or lack of optimization tactics.
There are many factors that affect page loading speed, including:
- The server where the site is hosted
- If caching is enabled on the website
- Image Optimization
- Excess HTML, JavaScript or CSS
- The amount of traffic to the site at that time
- Plugins or extensions that run scripts on your site
- If hotlinking is used for images
- Number of redirects
- Malware
However, there are many user-side factors that can impact your experience that are beyond your control.
- User connection type
- User’s Internet Service Provider
- The computing power of the device from which the user accesses the site
- The browser the user uses to access the site
- How many applications are currently running on the user’s computer
How do the best responsive websites achieve high speed and SEO?
If you’ve been running your site using PageSpeed Insights and haven’t gotten a 100, don’t worry; even the best responsive sites don’t always achieve perfect scores, but they can still rank well for SEO. You don’t want a perfect site, but you do want a site that’s fast compared to your competitors.
And even if your site is Slow Ranking for SEO, you will see high bounce rates and limited time on page, which can lower your rankings over time.
The reason Google places so much emphasis on page speed when determining rankings is because users are likely to abandon websites if they don’t load within three seconds. Google focuses on creating a quality experience for its users.
SEO experts want Google to provide more information about how it uses site speed for ranking purposes. The search engine has never specified whether it uses seconds to load or an overall score to determine rankings. But one thing is for sure: Page speed will affect rankings.
One thing is for sure: you don’t need a perfect 100 score to rank well. YouTube, for example, has a low performance score. In fact, it’s highlighted in red, while accessibility and SEO are in yellow. And yet, we all know how often YouTube videos appear at the top of results for many queries.
Page Load Speed Rating
Before you conclude that your site phone number list speed is hurting your conversion rates and search rankings, run an assessment by comparing it to the best responsive sites in your industry.
The easiest way to check your site speed is to use Google PageSpeed Insights . You will get a score for both the desktop and mobile versions of your site. web to see where you have room to improve speed and user azerbaijan business directory experience. Your goal should be in the green or at least high yellow range of levels for PageSpeed Insights.
Using the tool is easy. All you have to do is enter your website URL. web in the search box and run the performance test. Within seconds, you will get an overall score and then see the factors that have the greatest impact on that score.
At the top, you’ll see two tabs: one for mobile and one for desktop. You can switch between the tabs to see how well your site is performing in each location. Responsive websites should have similar scores.
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Ways to Improve Loading Speed of the Best Responsive Websites
Page speed is one of the most technical aspects of SEO. Most people would rather spend their time developing content and placing keywords in all the right places on their site. But the reality is that you cannot ignore technical SEO or page speed factors.
Before you begin, be sure to back up your website in case any of your actions accidentally delete the site or cause the 3 best methods to calculate the real value of your company problems. After that, you can begin following these steps to improve your site’s loading speed.
1. Server hosting
If your site is hosted on a cheap platform, it’s time to consider upgrading to a more robust hosting plan. Bad hosting can seriously hold your site back. If you’re trying to rank for local SEO, hosting your site is a good idea. On a local server, this can help. But national or global sites may want to consider other server locations.
One way to evaluate the quality of a hosting provider is to run their site through a Google speed test. Just know that they may reserve the best hosting servers for their own site.
The best test is to use a website that you know is hosted through that company. This will give you a more realistic picture of the hosting that the provider offers to its customers. Run a friend or acquaintance’s site through a speed test to see if the hosting platform is right for you. If you don’t know anyone who uses that hosting platform, look at reviews and see if you can identify which companies host this way.
2. Image optimization
Large images can slow down your site because they require too much processing power to load. Image dimensions can cause problems on mobile devices because the image must be scaled down to fit on a small screen. But if the image is high quality and therefore has a large file size, it can also cause problems on desktop computers because of disk space.
Web pages with lots of images will load slowly and hurt your rankings. If you have a WordPress site, there are many great plugins that can help you with this process, including WP Smush.
3.HTML, JavaScript and CSS
The coding of your website Web may be what is preventing it from loading properly. Remove any unnecessary code blocks or scripts to reduce the size of your web to its true size.
Minimize your scripts by removing unnecessary information. You can use programs to help you with this. It can be as simple as removing unnecessary whitespace to make the code as concise as possible.
One problem that many websites face is that they use free or budget templates. These templates may not be regularly updated to meet updated coding standards, or they may have redundant code to display well on different websites. Working with a developer to create a custom website can help improve this.
4. Caching
Allow browsers to cache your Web site so that when the user returns, it loads quickly because the images have already been downloaded locally to their device. Of course, the user must also allow caching in their browser for this to work best.
Hire an SEO and Website Expert
The technical side of SEO is complex and requires a deep understanding of how websites work and what Google is looking for from a website. New Light Digital has helped many businesses improve their online presence with faster, more responsive websites to rank well for SEO and provide an outstanding user experience. Schedule a free consultation now to learn more.
