This is why ad impressions (that is, the number of times people see your ad) are among the most prominent advertising KPIs that marketers use to analyze ad performance.
If your ad has thousands of impressions but very few clicks, something might be wrong with your ad copy. But if your ad isn’t getting many impressions to begin with, you need to find out why Google isn’t showing it to your audience and how you can fix it.
This Is Where Impression Share Comes
Impression share (IS) is a percentage score representing the number of impressions your ad gets out of the total number of impressions it was eligible to get. Eligibility is base Gmail Email List on your ad’s targeting, bid, approval settings, and quality. In general, the higher the impression rate, the better.
Here’s How to Calculate Impression Share
How about an example? An impression share of 60% means Google isn’t showing your ad to 40% of the users you can potentially reach. That means those users are seeing ads from your competitors instead.
Impression share provides insight into your ad performance and helps you understand if your ad is reaching your target audience the way you want and if it has potential. It is not a specific key performance metric, so the goal is to know you have traction, not to reach 100%.
So, how do you increase the impression share CNB Directory of your Google ads? Here are some of the best ways to do just that.
How to increase impression share
To improve your impression rate, you first need to understand what’s limiting your impressions – and why. Then, after you’ve diagnosed the problem, you can use one of (or a few of) the following methods to increase your impression rate.
1. Analyze your competitors
What is it?
Thousands of brands use Google ads in every industry. By analyzing your competitors’ ads, you can find what’s working for them, steal some inspiration, and adjust your ads to increase your impression share.
