Once you know what kind of phone case you want to design and the types of phones you’re targeting, it’s time to start planning your launch path. While starting your own business may seem daunting at first, the ever-evolving digital world makes it easier than you think to jump into it. Here’s what you need to do in the phone case business.
Find market gaps
The best businesses come from identifying a gap in the market and developing a strategy to fill it. There are many mobile phone case companies in the market. Finding a specific niche will help you build a memorable and competitive brand.
Remember, a specific niche means there are fewer companies you can compete with when it comes to trying to differentiate your company. Focusing on a niche market like “green” customers will also help guide your business processes in deciding which materials you will use and which suppliers you can work with.
Focusing on One Niche Can Even Help Your Google Rank
Higher because you can target specific terms that mean the most to your audience.
So, how do you find a gap?
Google Trends: Tools like Google Trends can help you spot trending products in your industry, such as “wooden” phone cases or “personalized” phone cases. You can also use this tool to determine which calls your customers are most interested in.
Conduct a Competitor Analysis: Looking at Museums and Art Galleries Email List your competitors will help you understand which audiences are already on target and which ones still need more options. For example, you might notice that your competitors don’t offer phone cases specifically for moms, teachers, or professionals.
Talk to your customers: Try talking to your potential target audience.
Design Some Phone Cases
With your business plan ready, it’s time to create some amazing phone cases. This is the fun part, you can experiment with different designs. You can create your CNB Directory own mockups in Photoshop or check out the Dynamo mockups provided by Print on Demand (POD) companies. This allows you to see how your design will look on multiple types of phones.
