Choose a Blogging Platform

If you’ve already set up an eCommerce store, the easiest way to start a blog is to use an existing platform – it’s usually just a matter of turning it around. This is one of the ways to start a blog for free (or at least at no extra cost).

But if you don’t have an online store, or it’s built on a platform that doesn’t support blogging, you’ll want to find a different tool. Some common platforms for brands wondering how to blog include:

How to Set Up a Blog Depend on the Platform You Choose

Some just require signing up for an Insurance Email List account and you’re good to go. Others require more customization and selection in the site builder.

In general, you’ll want to have your own blog. Ideally, it would be the same as your online store, or at least a version of that URL. For example: yourstore.com/blog or blog.yourstore.com. .

Make the Design Right

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Each platform has its own design and customization options. When it comes to your blog design , you want it to have a cohesive presence with your existing e-commerce presence.

In general, you want your blog to be legible and legible – that means a lot of white space as well as easy to read and simple fonts. Imagery is also important, especially if you are a visual brand. In this case, make sure you have plenty of space for large photos and large thumbnails.

Remember to add a link to your blog from your main website. This might be in the header or footer navigation menu, somewhere on the home page, and on various other pages throughout the site.

Notes: If you’re starting your blog on Shopify, be CNB Directory sure to check out this guide: How to Customize a Shopping Theme Blog Template with Liquid . By using Liquid effectively, you can enhance the user experience for your blog visitors.

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