It should come as no surprise that shopper demands are growing. Online shoppers are constantly in demand for new products. In fact, 75% of consumer search queries are brand new every month (Salesforce, 2018). This shows that when people browse the Internet, they are actively looking for new products. Additionally, 69% of consumers say it is important or very important to see new items every time they visit a store or shopping site. Ecommerce businesses need to keep up with consumer demands. The e-commerce industry is more dynamic than ever, and retailers must evolve side by side to succeed. Online retailers need to be prepared to customize the shopping experience for their customers. By offering them new products, they can enhance their audience’s shopping experience. Not only does this allow customers to have more variety when shopping, but it also reduces the reason to shop elsewhere.
How Often Do People Shop Online
We now know that people shop online, but how often do they do it? 62% of online buyers shop at least once a month. In addition, 26% of online shoppers shop online once a week, and 3% claim to shop online once a day.
With so many people regularly shopping online or looking for products to buy online, shoppers find themselves in a state of indecision. Not only Automotive Email List do they admit to spending time researching, but that same research shows that shoppers feel overwhelmed by the sheer number of options they encounter when browsing. Around half of online shoppers (46%) are unable to complete a purchase online due to too many options.
Online Businesses Have the Opportunity
The responsibility to make the decision-making process for customers smoother. This can be achieved by simplifying the digital commerce experience, providing customers with the information they are looking for to enable faster decision making. Brands CNB Directory can do this through a multi-step business journey. For example, businesses can reach out to their customers via email, update them with the latest offers, or communicate with them through social media channels. Helping your customers help them understand what they are looking for and improve their digital commerce journey.
