Create promotional email campaigns, landing pages, professionally designed product banners, and other promotional material that your affiliates can use in their marketing campaigns.
What is it?
Ready-to-use marketing material makes an affiliate program more attractive and allows your brand to control your messaging better. It consists of promotional emails, landing pages, banners, and visuals they can simply copy/paste from your site to their marketing campaigns.
Why does it work?
The most influential affiliates are busy people promoting multiple products and brands at the same time. By providing them with high-quality marketing and promotional materials for your affiliate campaigns, you not only make their lives easier but also ensure that your message is conveyed exactly the way you want. It also helps your affiliates promote your brand more effectively.
How Can You Replicate It
When developing your affiliate program, list down your preferred traffic sources and create a messaging strategy. In most cases, authentic brands prefer to work with R&D Directors Email Lists people that have email lists, organic search traffic, and social media audiences. Your job as an affiliate program manager is to create ready-to-use marketing material for these traffic sources.
Also, you can offer your affiliates email sequences for various stages of your marketing campaign. This could include an onboarding sequence for leads that sign up, then a conversion sequence, and finally a launch sequence to drive sales.
Similarly, you could create banners that they can use on their blogs and social media profiles. You could give them detailed Twitter threads highlighting the problems of your audience and offering solutions that position your brand as the best option.
Develop a Win-Win Commission Structure
Your affiliate program’s commission structure is one of its primary selling points. But when you’re creating your offer, you need to make sure that it works for your CNB Directory brand, as well as for those you are working with.
So, using a set of conditions to recruit affiliates helps you avoid all these problems and find the best-fit affiliates aligned with your brand’s philosophy.