Our goal is always to provide you the most useful and relevant industry email list information. Any changes we make to Search are always to improve the usefulness of results you see.”
This means that Google is continuously striving to display pages that are extremely “useful and relevant” to the user’s
Therefore, user intent is the end-goal that the searcher seeks to achieve.
This instantly gives rise to the next question: What goals might users have when searching?
Types of User Intent
As it stands, there are four primary categories of search intent:
Informational: These users have a specific question or seek to know more about a topic. The intention is to find information and become more knowledgeable.
Navigational: Such searchers are attempting
to get to a specific website. Instead of utilizing how much cash can easily casino offer you? the address bar, these users employ search engines to get where they want to go.
Commercial: These consumers want to make a america email purchase in the near future, but are still researching their options.
