This week on the latest digital marketing updates: YouTube teases new Community post features, Twitter introduces new advertising solutions, Google Search enforces a stricter spam policy, and we give you a comprehensive update on the Twitter acquisition saga.
Here are the latest news, trends, and updates in detail:
Social
YouTube Experiments with New Community Post Features
Quizzes on Community posts and editing capabilities dataset for image posts may soon be available to eligible YouTube creators.
Creator Insider revealed that they are experimenting with the ability for creators to add quizzes to their Community posts, along with expanding the editing capabilities for image posts.
Community posts let creators connect with their audience outside of video uploads. They show on the Community tab, and may show on Home or the Subscriptions feed. Community posts can include polls, GIFs, text, images, and video. For this to be available, you need to have 500 subscribers or enable access to advanced features on your channel. You can choose among three options to gain access: channel history, video verification, or a valid ID.
Quizzes introduce a new, interactive way for creators to engage
with viewers, and in cases of educational channels the formation of the internal order help them learn. The beta version of the Quiz feature is currently being tested by YouTube with a small number of creators, and they’re looking to expand it in the future based on feedback.
YouTube aims to make Community posts more visual, engaging, and fun, and so they’re also testing editing capabilities for image posts. This allows creators to add text, filters, and stickers to images for Community posts directly in the YouTube app.
The image editing feature was made available to Android users earlier this year. Now a small, randomly-selected group of creators with access to the Community tab will be able to test this feature on iOS devices.
To learn more about the newest features on YouTube, watch this video from Creator Insider.
PPC
Twitter Launches New Performance Advertising Solutions
Drive results and relevance with Twitter’s newly-released Website Conversions Optimization, Dynamic Product Ads, and Collection Ads.
In their blog post, Twitter announced the global launch of Website Conversions Optimization, Dynamic Product Ads, and Collection Ads. These products aim to drive mid- to lower-funnel results for advertisers and improve ad relevance for Twitter users.
Twitter says that these launches build off the momentum of their new and improved Twitter Pixel, Conversion API, and App Purchase Optimization solutions, all of which they updated earlier this year. Here’s what you need to know about their newest advertising solutions:
Website Conversions Optimization (WCO)
This is a major rebuild of Twitter’s conversion goal. WCO usa b2b list improves the way advertisers reach customers by. Focusing on those who are. Likely to take next-step actions beyond tapping on an ad.
How it works: First, identify a specific goal that you want a user to. Take beyond visiting your landing page. This could be adding an item to their cart. Making a purchase, subscribing to your content, or providing their contact info and becoming a lead.
Twitter’s user-level algorithms will then target with greater. Relevance to reach people who are most likely to meet your specific goal — at 25% lower cost-per-conversion on average, based on their initial testing. To optimize with behavior from your site, WCO requires use of the Twitter Pixel or Conversion API (CAPI).
