Discover the Best Marketing Channels

From email marketing to socials, affiliates, referrals, paid ads, and more; there are many marketing channels to leverage – and it’s not always obvious which is right for your business. Another key benefit of doing market research is the ability to hone in on the channels which deliver the best return on investment.

A trial-and-error approach can be costly. Not just from a dollar perspective, it can be a drain on your resources too. By first establishing the optimal marketing mix for your target audience or market, you can save time and money, and reach your goals faster.

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Show you which channels work best for your market and rivals. It also highlights the specific ad creatives and content being used for high-performing campaigns. Here, you see a snapshot of the marketing channels being used across five competitive sites. It shows the biggest drivers Marketing Directors Email Lists of traffic are direct and organic search. By clicking on any single channel, you can get a complete breakdown of the respective details. I’ve clicked to expand social media, as just one example, here’s what it tells me.

Market Research Benefits Marketing Strategy

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As well as being able to instantly see the insights that count, I can click on any channel to see a detailed breakdown of performance. Next, I can compare each channel to see who is outperforming others.

Identify growth opportunities
The benefits of doing market research apply to those launching new products or entering new markets. However, periodic research can also help you spot growth-focused opportunities that may not have been consider before.

Market research benefits
Another compelling entrant to include in the benefits of market research is its ability to unearth opportunities to grow. Whether that’s through finding new customers, markets, channels, or creative ways to go to market and get more eyes on your business.

The advantages of using market research CNB Directory for growth are ongoing, throughout the lifecycle of your business.

Reviewing competitor marketing channels could uncover key findings about a new affiliate site that’s sending a volume of traffic to their site.

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