Email marketing is an ideal channel for developing relationships with customers. However, it is quite difficult to build communication with subscribers so that interest in a brand or product does not disappear. How can you determine the most effective communication scheme and the most successful techniques in relations with your audience?
To send a letter to a client that he will open and read, you need to know his life cycles. This is the key to the success of the mailing. It remains to determine at what stage the subscriber is. To do this, study your audience. Try to understand its preferences and pain points.
Segment by gender, location, age, interests, clicks on links.
It is advisable to do this at the first stages of acquaintance. Or in a playful form when the relationship is already strong. So as not to seem intrusive from the very beginning and not to gambling database push away the new subscriber. Then determine the moment of the client’s transition from one phase of the life cycle to another.
You may not have any information other than the registration date, purchase, and list of items purchased. Start with that. Build relationships with customers based on the data you have. And collect the missing information as you communicate.
The article describes 4 stages of a subscriber’s life in the customer base. Taking them into account, you can easily turn a casual buyer into a devoted follower of your brand.
Activation / introduction to new clients
If a person has subscribed to a newsletter or registered on a website, it means you have interested them. Now the task is to develop a relationship, introduce them to a brand, product or company.
New customers need a warm welcome . First, thank them for subscribing, signing up, or purchasing. Then send a series of emails that explain the benefits of doing business how to develop and strengthen internal order? with you or tell subscribers how your product will solve their problems.
The Welcome program for new customers is a good chance to interest them and establish friendly relations with them. It consists of a series of welcome messages that are launched after registration on the site, subscription to the newsletter, ordering a trial version of a product or purchase.
The first step after the recipient is in the database is to confirm the address.
Then tell them what you plan to send in the future. But it is better to check with the client what kind of letters they are interested in receiving. And let them know that they uae phone number can unsubscribe from your mailing list at any time. Keep your messages short , no one reads long messages. And remember, you only have one chance to make a first impression.
Cooking.com offers a wide range of cookware and food products. The site also features popular reviews and recipes. The company has created a personalized welcome program for new customers based on their activity and preferences.
