Keywords are a powerful tool for digital marketing. Long-tail keywords are especially critical to success, whether it’s improving your search engine optimization (SEO) or making it easier to build a relationship with your target audience. Learn more about long-tail keywords and the best strategies for finding them.
What is a long tail keyword?
If you work in digital marketing, you’ve overseas data probably heard of keywords – what makes a long tail keyword?
You may be wondering what are long-tail keywords in SEO ? They are more specific phrases, often containing three or more words. Your long-tail keywords have less competition in search rankings.
Your long-tail keywords face less competition in search rankings. The number of searches for long-tail keywords is typically lower. While there is no set length for a long-tail keyword, it typically consists of multiple words that provide more specific context to a searcher’s query.
Why are long tail keywords beneficial for SEO?
When trying to rank for keywords, it can be a good idea to target keywords that are less competitive. For example, if your business offers IT services, the keyword “IT services” is broad. You can try to rank for this, but it will likely take you much longer to see results.
Your SEO strategy should focus on long-tail keywords to drive more traffic. Instead of trying to rank for just “IT services,” you can try “managed IT services in downtown Harrisburg.” You’ll have less competition for the long-tail keyword than the short-tail keyword, making it easier for your website to appear in search engine results pages (SERPs) .
Remember how we said long tail keywords are more specific?
When you write targeted content (e.g., IT service in downtown Harrisburg), relevant readers are more likely to find you. People who perform stay updated for changes such specific searches know exactly what they’re looking for, so conversion is more likely when they find your website through a long-tail keyword search.
Cut your SEO time in half
Strategies for Finding Long Tail Keywords
Finding long tail keywords is easier than cn leads you might think. Most of the methods we use for preliminary keyword research are based on Google searches. However, there are also keyword research tools available. Whichever path you choose, long tail keywords are waiting for you.