Google’s position zero is the position occupied by the search result that appears before the rest of the organic results and the ads. Its appearance is different from the others, since in the SERP it is shown as a text fragment (that responds to the search intention) sometimes accompanied by an image and next to the name of the website whatsapp number list and the link.
The goal of every SEO expert is to achieve the best possible position in search results, so appearing in this place is a great achievement. However, how to get Google position zero is not an easy question. In any case, in this article we want to give you the keys to appear in this privileged place in the SERP . Take note!
What to know before working to achieve Google position zero?
First of all, you should know that not all searches will result in position zero. Generally, the featured snippet (as it is also known) will be it’s time to upgrade your business image. shown when the user asks what something is, how something is done or the reasons for something; in short, when the question is related to “what”, “how” or “why”.
As for how it works, when a user clicks on the link in this featured snippet, they will be redirected to the place on the page where the text snippet that appears in the SERP is located .
Now that you have these basic aspects of Google’s position zero clear, you are ready to learn the keys that will help you create an effective australia database directory strategy in this regard.
Strategies to achieve position zero
Unlike other rich snippets, there are no specific steps on how to achieve Google position zero. That is, it does not depend on marking up your website with a specific code.
However, there are a number of things you can do to increase your chances of appearing in this location. But remember, doing them Google position will only help you have a better chance of appearing, it doesn’t guarantee that you will get there.
Below, we tell you which are the most interesting strategies to implement in order to appear as a featured snippet.
Identify keywords with potential
This is one of the most important parts of creating a plan on how to achieve Google position zero. It involves identifying which searches users in your sector are doing that are likely to display this type of featured snippet. As we have already mentioned, these are usually frequently asked questions related to “what”, “how” and “why”.
To find them, you can use positioning tools, as well as check for yourself what results the SERP offers when you ask the question you are interested in positioning for.
