Amazon’s search algorithm functions differently than Google’s. But then, people also search differently on Amazon. Whoever comes to the giant digital marketplace intends to purchase something – or do some window shopping and price comparing. That means using keywords with informational or navigational intent is less effective on Amazon.
To find new keywords for Amazon, you can use the same method as for Google: Type your main keyword in the search bar. This is even more useful on Amazon because the platform is organized according to product categories and subcategories.
When you type a product category into the search bar, you get all the subcategories. Each subcategory is a potential SEO keyword for you. Imagine what you could do with more data about them?
How to Find New Keywords
YouTube has grown into the second largest search engine, functioning according to the Google SEO concept. However, in many cases, people search differently for video content.
The motivation for watching a video is not the Betting Email List same as when searching a term on Google. People come to YouTube for different reasons and expectations, which reflects in the words they use for search.
There Are Some Tools That Specialize
They aim to show popular search terms on YouTube to help you optimize your videos. Probably the best-known currently are VidiQ and Tube Buddy. (Wait till you see what you get with Similarweb).
How to generate SEO keywords with a free keyword generator
In recent years, free keyword generator tools have CNB Directory popped up in different shapes and sizes. Remember the intimidating guy from Answer The Public? He’s turned into a robot. The tool provides keyword-related popular search queries and their variations.
If you just want to get a list of the most-searched, related queries, there are tools such as Keyword Sheeter. The results are basically the same from all these tools.
What’s missing?
Most free tools do not offer data that lets you identify search intent, measurable search volume, audience demographics, or any other basic insights.
