SEO A/B testing can be done through many approaches, one of which is optimizing the writing style on certain pages to increase conversions.
In the marketing world, A/B testing is a strategy that can help identify the best version of an element that is most profitable and has the potential to generate more conversions.
At cmlabs, we also routinely conduct A/B testing to maximize visits to some of our commercial pages. Through this blog, we will share how the A/B testing process that we do on the cmlabs SEO Services pricing page by applying the “ 7 Sins of Copywriting ” technique.
Check out the stages and final results
Testing Strategy from a Copywriting Perspective
The joint team at cmlabs has run A/B testing on our SEO Services pricing page to maximize the performance of the page.
The A/B testing strategy that we apply on this page aims to make users more interested in exploring each segment on this page.
We realize the importance of delivering copywriting that is in line with our target market. Therefore, we run this A/B test by optimizing the use of appropriate words and phrases.
In this A/B testing , we utilize the “ 7 Sins of Copywriting ” theory which is usually used to increase the appeal and effectiveness of messages in copywriting.
The implementation of A/B testing is certainly done to achieve certain goals. In this A/B testing , the cmlabs team aims to:
Producing concrete evidence of copywriting elements that are truly effective and relevant to our audience.
Increase CTR and session duration on the cmlabs SEO Services pricing page .
The following are the steps we take in this
Determine the controller (A) and challenger (B) in the testing process, namely the SEO Services page before testing (A) and the SEO Services page after testing (B).
Learn each element in the 7 Sins of Copywriting.
Study each section of the cmlabs SEO Services page and identify the parts that are less than optimal.
Determine the placement of each element and what copy is appropriate to display to demonstrate that element.
Determine the A/B testing period . On this occasion, we conducted testing for 13 days from March 12-24, 2024.
Implementing the 7 Sins of Copywriting in A/B Testing on the cmlabs SEO Services Page
The 7 Sins of Copywriting are principles that are often used to identify and avoid common mistakes in copywriting that can reduce the effectiveness of a marketing message.
These principles are designed to help optimize marketing copy to be more engaging, persuasive, and impactful.
The introduction of technology has changed our understanding of communication. Even while social media platforms give us instantaneous access to a vast number of people, many people still prefer to have more in-depth talks via traditional phone number library phone calls. This contrast draws attention to a crucial reality: hearing someone else’s voice remains the most intimate form of communication, even with the abundance of modern means available to us.
Here is the application of the 7 Sins of Copywriting
In the context of copywriting , Pride means creating text that triggers a sense of pride and accomplishment in the audience by highlighting the benefits and status provided by the product or service.
This principle is not related to negative arrogance, but rather to underlining how we can highlight a sense of “pride” in the satisfaction of our clients.
This is how we underline our clients’ satisfaction with cmlabs SEO Services.
Greed in the context of copywriting refers to how we can satisfy the “greedy” feelings of our target customers.
To achieve this, we show them more benefits or advantages that they can get in an ethical and non-manipulative way.
Since almost everyone loves a discount
we highlight the Greed element by presenting special discounts so that potential clients can get more benefits with more limited spending.
From the image above, you can see how 6 maneiras fáceis de usar ia e automação para a experiência do candidato we show that clients can get more benefits with less spending. Visitors can click on the image to be directed to the cmlabs promo page.
Lust in the context of copywriting refers. The use of powerful language and imagery to evoke emotion and make. The audience want to buy what we are offering.
We try to underline this element by presenting compelling and arousing copy. Text so that the target audience feels compelled to subscribe.
As a service provider, we apply the Lust
element by explaining the details of each of our service advantages (USP) that will greatly benefit clients.
In this segment we show why cmlabs SEO Services is the solution they need.
We implemented the Lust element in this segment because this section is the most suitable section to show the USP of cmlabs SEO Services.
Envy is an approach that focuses on creating canada email lead the fear of missing out ( FOMO ) by highlighting how our clients benefit from our services.
This principle takes advantage of human psychology which tends to feel anxious or worried if they feel they are missing out on experiencing something valuable or useful.
We bring a sense of “envy” by showing
evidence of our clients’ success. We emphasize this evidence of success by showing traffic growth figures and SEO case studies that are so satisfying.
Here’s an example of A/B testing to highlight the Envy element on our SEO Services page.
Our Gluttony element is presented by providing a variety of options for potential clients.
So how do we do it? First, we offer 3 service package options that they can choose according to their needs and budget availability.
In the service package, we also explain
the diversity and advantages that they can enjoy, such as exclusive services, additional offers, and much more.
In addition to prices, we also display what services they will get to show the transparency of SEO activities at cmlabs.
Next, Wrath is an element that underlines the importance of addressing and overcoming the problems faced by potential customers.
In order to present this element , we try to understand and identify the problems or difficulties experienced by our clients. Thus, we can offer appropriate and proven effective solutions.
We present pain points or concerns that are often faced by our clients. However, it does not stop there, we also present the best solution that we can provide.
As an SEO Services provider, Sloth truly embodies
The persona of our target customers.Every customer wants convenience, simplicity and time saving, right?
Therefore, to answer sloth, we use copywriting. That highlights how our services can make their job easier and more efficient by reducing the effort. Time, or stress of performing search engine optimization activities.
