Hayley Rodgers
“Preparing your marketing for events like Black Friday is the time to rethink your social media – done right, and it’s an easy way to increase your brand exposure and get a sweet revenue boost, too.

“For me, organization is key. Let’s start with social listening data. Twitter can be used before you even start the promotion of your deal. Using platforms like TweetDeck, you can track and monitor a ton of things, including:

Mentions
Hashtags
What people are saying about your product, your brand, trends in the space
The content you wouldn’t pick up if you’re not directly tagg
“You can even create lists of your customers’ tweets to have as a stream so you can see what they’re talking about. All this information will help you tweak – or even personalize – your offers to fit your audience.

Hayley Black Friday

But I’m not only talking about tidying up what your followers or users are saying, keep what you’re publishing around and on Black Friday clear and decluttered, too.

“At Paddle, our customers send us their Black Friday deals every Audit Directors Auditors Email Lists year to promote. I create a Twitter thread to put them all in one place, helping our customers get that extra exposure for their deals, and avoiding overwhelming (or spamming) our followers”.

Black Friday Weekend Can Net Me New Sales

But it’s always been a challeng to manage as a small company of five people, until I switch up how I approach it in my pipeline.

What do I mean? It can be SO easy to get lost in the ‘doing’ of everything. That big things get mix up or mess up. Work in one project management software to CNB Directory collaboratively bring your team together on a single offer. Have the offer mapp out first; then from that, assign the copy to your writer, and promo images to the designer.