Below is another statistic that highlights the growing popularity of mobile device usage, which correlates with an increase in mobile’s share of website traffic.
In early 2015, less than a third (31.16%) of global web traffic came from mobile devices. Fast forward six years to early 2021 and that number soars to 54.8% , marking a jump of 75.9% (Statista, 2021).
In fact, mobile traffic has consistently accounted for more than half of total website traffic worldwide since Q3 2019.
With the advent of 5G technology, which will bring faster internet speeds and connections, we can expect mobile traffic to continue to evolve. In line with this, experts expect average smartphone data usage to increase from 10GB (by the end of 2020) to 35GB by 2026 .
Mobile Time Spent on Digital Media
From the above mobile usage statistics, we have established that many consumers spend a significant amount of Internet time with their mobile devices. In this statistic, we’ll break down the medium by which they consume digital media. Of the total time spent consuming digital media on smartphones, we see clear differences between time spent on the mobile web and in apps. The former has remained at 7 percent since 2017, while U.S. consumers now spend 63 percent of their time on digital media via smartphone apps, up from 50 percent in 2017.
What is clear from these mobile statistics is that smartphones are the most popular devices on which Internet users consume digital Advertising Agency Mailing List media. Just 23 percent of the time U.S. consumers spend with digital media is done on a desktop, which is seven-sevenths that of a tablet.
Digital Advertising Spend on Mobile
As people spend more and more time on mobile devices, it’s no surprise that advertisers are spending more and more on digital ads to reach consumers. The numbers CNB Directory are so high that in 2019 spending on digital advertising surpassed traditional advertising for the first time.
The biggest beneficiary of the increased spending was e-commerce giant Amazon, whose advertising business in the United States grew by more than 50%. In contrast, its main rivals Google and Facebook have lost market share.