Affiliate program management is the process of developing, managing, and growing a brand’s affiliate program while staying in line with its values and business goals. Brands hire in-house managers or partner with dedicated agencies to manage their programs.
Those managers have one main job. Yep, you guessed it: to manage the affiliate program. Here’s what that includes:
Defining the Scope of the Brand’s Affiliate Program
Designing the program’s marketing strategy to attract relevant affiliates
Their ultimate goal is to not only run their brand’s program, but also to make it a sustainable and profitable source of leads and customers.
For this, they need to persuade relevant affiliates and influencers with large audiences to work with them, increase their brand’s reach, and promote their products to the right audiences in an authentic and convincing manner.
How to manage affiliate marketing programs
Unsurprisingly, just like with other Media Directors Email Lists marketing tactics, affiliate management requires a combination of creativity, marketing, and strong administrative skills. To give you an idea, here are some proven affiliate program management tips:
Develop an Affiliate Recruitment Criteria
The success or failure of an affiliate program depends on the quality of its affiliates. This is why you need well-designed recruitment criteria before you start accepting any for your brand.
What is it?
Affiliate recruitment criteria define the kind of affiliates you want to promote your brand. It lays out the characteristics and qualities you want to see in your affiliates so that they promote your brand exactly the way you want.
Why does it work?
There are literally hundreds of thousands of affiliate marketers worldwide all looking to earn a passive income by promoting lucrative offers. But not all of them will be the right fit for your brand.
For example, some affiliates might be influencers CNB Directory in completely irrelevant industries. So even if they’re popular, they won’t be able to drive relevant leads to your site.
Others rely on dubious marketing practices such as spamming, purchasing email lists, mass unsolicited SMS campaigns.
