If you don’t add a meta description, Google will do it for you — and you probably won’t like the results. As you can see from the SERP example above, “Daily Mail” didn’t include a meta description, so Google used a confusing series of snippets of text.
Create a compelling meta
Description that will convince people to click. Google doesn’t consider these descriptions as ranking signals, but they can influence whether consumers want to read your content.
It goes without saying that you should buy phone number list add your main keyword in the meta description for better SEO lead generation. Place it towards the beginning of the meta description rather than the end.
Also, make sure your meta description is not too long. Less than 160 characters is a simple rule you can follow.
Finally, make your meta descriptions compelling enough to get readers to click on your SERP listing and view your content. You can ask them a question or mention a problem they are facing, and then offer your content as an answer or solution.
Don’t forget to use your target keyword in your content
If you read the article I linked to earlier, you’ll notice something important. The key word, social media strategy, appears in the first paragraph of the text.
This is important because it shows Google that your content is seriously dedicated to the keyword in question.
You should also use your main paid traffic can improve your business branding keyword in the first H2, several subheadings, and throughout the content. Keep your keyword density at 1% or more, but avoid keyword stuffing for effective SEO lead generation.
Use related keywords in your article to get more SEO traffic
Remember those secondary and tertiary australia database directory keywords we talked about earlier? Use them more often in your article to help Google better understand the content.
You can find related keywords through Google Search Console and Ubersuggest. These are search queries that are often related to the content in question.
