Trending keywords spice up evergreen content and inspire timely content. To keep content optimized over time, you need to know how to find trending keywords.
Here’s the thing with keyword trends – and trends in general – to capitalize on them, you have to catch them early. By the time they reach their peak, everybody else is already pushing for the zenith of organic traffic. Being the first to notice a trend can be a huge advantage, and sometimes they can come from totally unexpected places.
For example, until very recently ‘King Charle’ was a high-class dog breed, and the keyword generated related results on the SERP. Today, it’s a trending keyword and has nothing to do with canines.
Screenshot of Tweet by Barry Adams
How to find trending SEO keywords
Your best bet to find what’s trending is by using a keyword tool. A keyword generator and other keyword research tools help you pinpoint what’s truly valuable for your brand.
But, not all keyword generator tools have picked Quality Directors Email Lists up on the new reality just yet. It’s critical, though, because you want to learn how people search, which other terms they use and if the overall buzz impacts your industry now. These insights are what guides your content optimization.
Kevin Indig About Data Freshness
For less obvious trends, timely data is even more significant. It enables you to be the first to detect new trending keywords in your industry or your geographical CNB Directory region. If your keyword research tool isn’t able to provide timely, precise data, you’ll find keywords that are no longer trending.
So, the number one thing to remember is that the value of a tool’s output depends on the data quality. Make sure you use tools that provide up-to-date insights and fresh, precise data.
