If you’re anything like me, you probably can’t remember the last day you didn’t use WhatsApp. Chances are you have it on your phone and use it every day — and you’ve probably sneaked at least one peek at it in the past two hours.
Such is the dominance of WhatsApp in our daily lives. That’s why the app offers a lot of opportunities for businesses.
In this article, we’ll introduce you to 10 WhatsApp stats every marketer should explore in 2021 for their potential as part of their eCommerce business strategy.
Before Diving into the Statistics
WhatsApp is a mobile messaging application founded by Brian Acton and Jan Koum. Their goal is to provide users with an alternative to traditional text messages, text messages. As we’ll see in these WhatsApp stats, it’s safe to say they were able to pull it off. (Yes, the name is a play on the phrase, “what’s on”.)
In 2014, WhatsApp was acquired by Facebook Manufacturing Email List for $19 billion and is one of the most popular apps in the world today.
Now that we’re all set, let’s dive straight into 10 WhatsApp stats you should know in 2021.
Number of Whatsapp Users
The first item on the list of WhatsApp stats you need to know is the number of WhatsApp users.
There are now more than 2 billion WhatsApp users spread across the globe and rising (WhatsApp, 2020). In 2018, there were 1.5 billion WhatsApp users, and in 2016 it was 1 billion. This number is growing at a rate of 500 million every two years.
It’s even slowly closing in on Facebook, the king of social media. As of 2019, Facebook had 245 million monthly active users.
Large number of WhatsApp users means great CNB Directory advertising and reach potential. But before you all get excited, know that its parent company Facebook has recently announced that it will not be moving forward. The company originally planned to provide ad placement on whatsapp, but this move was met with a lot of controversy.