Now you have succeeded in getting attention and growing interest in potential customers. The next AIDA technique step is to strengthen the desire of potential consumers to try your product.
In this phase, you can go further by explaining product specifications in more detail. Prospective consumers will consider many things to use or leave the product you offer. Starting from the benefits, quality, price, warranty, technical support, and so forth.
Examples of Aida Techniques in the Desire Phase Are
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It would be nice if you could predict what would be the concerns of potential customers. Then, tackle these concerns with the advantages that your product has. If you make it through this phase, then the conversion opportunity is only one step away.
The Last Phase in the Aida Technique Is Action
Which stimulates potential customers to take action. What is meant by actions can be in the form of ordering, purchasing, filling in data, and much more. Whatever your ultimate copywriting goal is, this is the time to do it.
In this phase, you must be able to convince and invite potential customers to take action immediately. Don’t let consumers think twice, because this means you CNB Directory have to return to the previous phase ( desire ). To strengthen persuasion, you can use more forceful sentences of invitation or command.
Examples of AIDA techniques in the action phase are:
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You can see that the three examples above contain sentences that invite potential customers to do something. In copywriting, this technique is called a Call to Action.
