Measuring your revenue growth is a crucial part of any SEO campaign. Metrics are a monitoring system that allows you to see which elements of your campaign are working and which aren’t. Below are 7 metrics you should consider when measuring the success of your SEO strategy.
1. Bounce rate
The main goal of an SEO campaign is to phone number library appear in the top Google results for specific keywords. The bounce rate reflects the number of times a user has found your website but closed the tab or clicked the back button. If your bounce rate is high! your site is likely not performing as expected! and therefore! Google will lower your ranking in search results. This could be one of the main reasons why your SEO strategy is failing and your revenue isn’t seeing the growth you expected.
2. Time on page
The average time a user spends on your site australia database directory before leaving is an excellent metric for measuring whether your SEO-optimized content is being read. If the average time on page is under 60 seconds! you’ll need to reconsider your content marketing approach; while if the average is 4 or 5 minutes! it means everything is going well and your company is generating revenue from its SEO campaign .
3. Pages per session
This is another SEO metric that will affect your tactics for post-purchase email marketing campaigns Google rankings and! therefore! is a useful indicator when measuring your revenue. The number of pages on your site a user visits per session is a sign of how engaged they are with your content. The more time users spend browsing your site! the more likely they are to convert into a lead or! better yet! make a purchase.
4. Retention rate
Retention rate is the number of unique users who return to your website! either to visit it! read the content! or convert. By analyzing this metric! you can discover the level of interest your audience has in your brand. If this number is high! it should be reflected in an increase in your company’s revenue. Remember that customer loyalty is one of the goals of a business SEO campaign.
5. Click-through rate
Click-through rate (or CTR) reflects two things: the effectiveness of our SEO campaign and our brand’s presence in Google search results. It’s the percentage of clicks our site receives compared to the number of times it’s displayed on the results page. If your site is well optimized for SEO! it should appear in the results for many keywords related to your brand or content . To generate revenue! you need users to click through to your site and stay there. If this isn’t the case and your click-through rate is low! it may be due to metadata errors! URLs! or unattractive headers.
