Search engines measure all documents for freshness, especially Google. If you update your website regularly and try to update the content as often as possible, this approach will significantly improve your performance in search engines.
Google has a concept called QDF, which translates as “Query Deserves Freshness” and of course this parameter is part of the search engine ranking algorithm. QDF queries refer to topics that suddenly grow in popularity in Google Trends. Use Google Trends to identify topics that are relevant at the moment and write about them. With a high probability, if done correctly, this will help you quickly rise in ranking for QDF queries.
As a conclusion
when trying to keep your content fresh, focus on current topics online, such as recent political discussions or popular sporting events.
Publish new content as often as possible, in this case you will be able to rank for new keywords. But do not forget about the old content, try to update it as often as possible, relying on fresh content. Otherwise, the old content will become “stale” for search engines and will not have the proper value for internal linking, at least.
Don’t forget to include a timestamp when creating or updating stockholder data content. Oddly enough, such an inconspicuous object on the page affects ranking parameters much more than you think.
In addition to publishing fresh content, don’t forget about content that focuses on regularly recurring events. This could be the Champions League or Dancing with the Stars, anything that regularly attracts interest from large audiences.
Don’t forget about popular topics in social networks, they can suggest you many useful topics and make you a social leader for a certain time.
Panda-friendly content
Google Panda was first announced in 2011. It was the main ranking algorithm, which mowed down the ranking of the first couple of 12% of all search results. It is aimed at low-quality content, duplicate qatar numbers content, as well as already forgotten by all content farms that generate similar content on long-tail keywords and do not carry any value for the user. Over the course of time, several updates to the Panda algorithm were made, until January 2016. Since then, Panda has become the core of the ranking algorithm in Google. What needs to be done to meet Panda’s requirements?
Try to avoid using template content and don’t overuse keywords.
Always make sure that you have a clear hierarchy how to deindex a page in google and in which situations you can do it of pages Update content on your site and valid, semantically correct HTML. A high bounce rate also tells search engines that your site is not user-friendly.
Don’t use deceptive tactics such as hidden pages or backdoor pages.
Make sure your site doesn’t have any broken links or false redirects.
Use proper canonical tags to avoid duplicate content or pages.
