Some large companies have begun to notice that they are no longer rank for the main keywords as they us to be. This happens because Google now prioritizes the physical location of the person searching for a service, and as a result, it is necessary to place as much emphasis as possible on specifying the location and type of service. To be more precise, if you are in the suburbs of Novosibirsk, you will be shown the companies that are physically closer to you,. in the suburbs, first on the list, and then you will see other companies in the city depending on their reputation and ranking.
At first glance, this may not seem like part of an update
but Google has never put more emphasis on location than it does now.
Search results are now more dependent on minor changes in keywords
Previously, we often saw the same search results for the same zalo data keywords, but with different placement in the query. Now, such results fluctuate and very often do not match, apparently due to the fact that the search giant wants to diversify the search results for the user as much as possible. This is what gives many companies a reason to urgently review their policy in compiling keywords, bas on monitoring the new search results.
The local filter has become more independent from the organic
Previously, if Google filter a website organically or just one page, it had negative consequences for search engine rankings. After the update, you can see many examples of companies that rank highly in the competitive qatar numbers environment and link to pages that are filter organically.
Here’s an example. A company has several sites. One of these sites is filter out organically everywhere because it is very similar to another site that is naturally showing up organically.
In this situation
it turn out that the local listing was linking to the site that The how to make a website to sell your product or service location of the was filter out and was sort of a fallback in rankings. After this update, this company got a big jump in rankings for the company listing, even though it was linking to the filter site in GMB.