Google and other search engines rely on keywords to understand each web page in context. You don’t want to stuff keywords all over your content — that will get you penalized — but you do want to include keywords in your text.
Let’s say, for example, that you run an online store that sells tennis equipment. You decide to write an article about exercises tennis beginners can do to improve their game.
You’ll need a primary keyword, which should be included about once every 100 to 150 words. Then you’ll have secondary keywords — also called semantic keywords — that will further help Google understand what you’re writing about. Pick two or three.
You can also use tertiary keywords, which are usually branded. For our tennis example, your keyword structure might look like this:
Optimize existing content to increase SEO lead generation
Competitive analysis is always useful phone number database when it comes to SEO lead generation. If your competitors are doing a poor job, you can rank higher than them in the SERP.
Once you have chosen a keyword, run a Google search and open the first 10 search results. Evaluate them for content as well as SEO. What could they do better? What SEO attributes does the content lack?
Identify gaps you can fill to create higher quality content on these topics that has high potential to rank high in search results.
Use your target keyword in the URL to generate more organic leads
Your page’s URL is one of the first search, display and video network: which type of ad should i use? signals Google sees when evaluating your content. If your URL contains your main keyword, it has a better chance of ranking.
If you visit the Hello Bar blog, you can click on any article to see its URL structure. I recently published an article with the focus keyword
This allows Google to know what the content is about and who might find it useful.
Use your target keyword in the title of your content page to better attract SEO leads
You should also include your main keyword in the title or name of your content. We’ll use the same Hello Bar example as above:
You’ll notice that the keyword, social media australia database directory strategy, has been placed at the beginning of the title. This is intentional. You want your keyword to appear as early in the title as possible.
This not only tells search engines what your content is about, but it also tells readers. If people notice certain keywords in the title, they will be confident that the content is what they are looking for and matches their intent.
Make sure you also add a meta title for all your blog posts and include your main keywords there. This is great for SEO lead generation as it will get more readers to click on your SERP results and read your content.
