As we said before, pumpkin isn’t going anywhere. Whether they’re at a patch or in a pie, people can’t get enough of them. Pumpkins are a fall category of their own. Something about them captures our attention, like the man who claimed a world record this year by paddling 38 miles in a pumpkin boat or the TikTok account where almost 340,000 people watch the process of growing giant pumpkins. Whatever the reason for our pumpkin obsession, pumpkins are a great way to market to your audience this fall.
The pumpkin connoisseur
It seems like everything has a pumpkin spice edition now. With so many products on the market, it’s hard for consumers whatsapp number list to keep track of the seasonal versions they want to try. Target helped out by posting a video overview of the pumpkin spice items available in their store, cluing customers into what’s in season and what’s new.
When something becomes popular
some people will undoubtedly dislike it. While most consumers think pumpkin spice embodies fall, some people find it overrated. Dunkin’ addressed the pumpkin naysayers in a TikTok that validated everyone who has know your hashtags and use them for cross-marketing felt the need to defend their pumpkin love.
Novelty products are nothing new
the pumpkin scene has its fair share. For every coffee creamer or donut flavor, there’s also something unexpected, like a pumpkin spice Cup O’ Noodles. The Washington Post took a humorous approach to covering another oddity, pumpkin spice Spam. They leaned into the absurdity of the product by showcasing a member of their social media team eating it directly from the can.
Seasonal marketing falls together
Embracing the spirit of fall can have profound impacts on your brand. Associating your brand with fall trends and traditions can turn the emotional ties consumers have with fall into emotional cmo email list ties with your brand. Seasonal marketing isn’t just about keeping your content calendar current. It’s about relating with your audience’s pre-existing values, interests and sentiments through content that matters to them.
