Creators should be knowledgeable and passionate, especially when collaborating with brands. Credibility is the key to their success: 50% of marketers ask them to produce educational content about their products or adjacent topics. Marketers and consumers both cite that the most important qualification for creators is their experience with the product.
followed by their authenticity
6 ways digital and social media content creators are reshaping brand strategies
Creators help you reduce the special database content creation burden on your team, but that only scratches the surface of the impact they can have on your brand’s reputation.
Here are six ways digital content creators help you reach your business objectives, according to marketers:
1. Generate more engagement
Often, creators achieve higher organic engagement rates than brands due to their authenticity and relatability. For example, though Subway has grown an impressive TikTok presence, creator Ben Mofitt garnered over 221,000 likes and more than 2,300 comments on his video about the sandwich company—stats that eclipse their average engagements.
When forming new partnerships
search for creators with an average engagement rate that will help you up-level your metrics. Here are the follower counts and who are you trying to attract to your site? engagement rates you should look for to ensure your creator content reaches a sizable audience:
Graph of Benchmark metrics creators need to appeal to brands
2. Reach new audiences
Social media has something for everyone. You can find cmo email list infinite subcultures and trends that connect people based on shared niche interests and hobbies. To connect with a new community, forge a creator partnership with someone who is already seen as a trusted source.
