Take JOANN fabrics. The fabric and craft retailer partnered with creator Michelle Hébert on a post where she took her followers behind-the-scenes of making her latest vintage-inspired ensemble. Hébert already had an established reputation as a well-known designer on social media, so the collaboration was a perfect fit.
By tapping into creators, you can extend your reach and access new audiences.
3. Strengthen communities on social
A brand community is made up of people who follow all of your content on social, share your products, services and content with others and enjoy seeing everything your brand does.
6. Change your audience’s perception of your brand
If you find yourself in the midst of a shop social media crisis or are battling a negative brand image, align your brand with creators who represent the values you aspire to embody. This is especially helpful if you’re rebranding, trying to reach a new demographic or evolving to meet today’s consumers’ expectations.
By working with creators, you can deepen and expand the emotional connection these people feel toward your brand.
According to Sprout Social’s Creator Economy report
“Successful creators don’t just churn out content, they inspire communities. They bring people together around shared interests, hobbies and identities.”
In BuzzFeed Food’s Spotlight series, they feature cooking tips from chefs-turned-creators. The videos humanize BuzzFeed’s brand find relevant keywords to create content about them and reinforce the bonds in their community.
Seek out the expert creators in your community who could help your brand bring people together.
4. Drive revenue
Social shopping data shows that about 98% of all consumers plan on making a social shopping purchase in 2022. But today’s savvy social users are discerning, and they need to establish trust with a brand before buying something.
Creators gain consumers
trust more easily than brands. A creator’s unfiltered cmo email list opinion can be a powerful motivator when making purchasing decisions.
Notes, a refillable candle company, partnered with creator ReLauren to promote their candles. ReLauren specializes in sustainability content and gives people easy tips to make their lives less harmful to the planet: this partnership helps Notes establish credibility in the sustainability space.
