The latest on digital marketing: New analytics tools and privacy-friendly solutions from LinkedIn, new transparency tools from Instagram, December product updates from Microsoft Advertising, and updated search filters from Google.
Here are the latest news, trends, and updates in detail:
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New Audience and Post Analytics Tools Are Available on LinkedIn
These will give you better insights into who you’re reaching and how your content is performing.
LinkedIn is adding more to their creator analytics by dataset giving creators access to audience insights, as well as the ability to see top performing posts. As you gain more understanding on the types of content that resonate with your audience, you’ll be better equipped to grow your LinkedIn community.
Let’s dive into the analytics updates:
Audience Analytics
Within creator analytics, you’ll now see a separate learn to manage your time tab for Audience. LinkedIn’s Director of Product Keren Baruch explains this new tool:
“Here, you can track your follower growth so you can understand and discover trends around how you’re growing over time. This information can help you determine if a conversation topic, new visual format, or speaking opportunity may have influenced your follower growth, helping you inform your strategy moving forward.”
There’s also a new Demographics section located just below follower growth in the Audience tab. This gives you a breakdown of your follower base by job titles, location, industries, seniority, company size, and company name.
Post Analytics
In the Posts tab of your creator analytics usa b2b list you can now easily identify your top performing posts so you know what’s resonating and can share more of the content that’s working.
You can view up to three of your top performing posts by either impressions or engagements over your selected date range. For an expanded view, click “show more” to see all your posts within the selected date range organized in performance order.
Lastly, LinkedIn assures that even with these updates, you can continue to export your analytics so you can manage all your post and audience data in a way that works for you. Be sure to turn on creator mode and follow the LinkedIn for Creators page for updates and tips to connect with and grow your community.
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Instagram Introduces New Transparency Tools in Account Status
Instagram expanded their Account Status feature to include new transparency tools that will allow professional accounts to determine if their content is eligible for recommendation to non-followers, and what they can do if it’s not. With the new update, you can:
- Check if your account’s content can be recommended to non-followers in places like Explore, Reels, and Feed Recommendations.
- Understand issues: If your account’s content is not eligible to be recommended, you can see a sample of content or components of your profile that may go against Instagram’s Recommendations Guidelines and any content that has been removed for violating the Community Guidelines.
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Fix problems: Edit or delete posts that may go against Instagram’s
- Recommendations Guidelines. You can also appeal a decision with their review team if you think Instagram made a mistake.
To get to your Account Status first go to your Profile. Choose “Menu” then tap into “Settings,” select “Account,” and then tap “Account Status.”
Instagram CEO Adam Mosseri also explained this update in a short video. In the future, you may see further improvements to Account Status as Instagram works on covering more areas such as Search and Suggested Accounts.
