A policy article will be dedicated to Display & Video 360 Account Level Suspensions.
This month, Google is set to update the Disapprovals and Suspensions page to have a dedicated policy article for Display & Video 360. In their announcement, Google revealed what advertisers can expect.
According to the new Display & Video 360 policy, violation of
The following policies will lead to an advertiser’s account suspension:
- Circumventing systems
- Coordinated deceptive practices
- Counterfeit
- Promotion of unauthorized pharmacies
- Unacceptable business practices
- Trade Sanctions violation
- Sexually explicit content
Google will also suspend a partner account overseas data if advertisers within the partner have repeatedly or predominantly engaged in egregious policy violations. However, both partners and advertisers will be entitled to appeal account suspensions, and a link to the appeals form will be included in the new policy article.
PPC
Google Analytics 4 Gets Two New Metrics
GA4 users can now access the Views per Session and Average Session Duration metrics to build custom reports.
Google Analytics Product Manager Carly Boddy introduced two 3 creates a more positive environment new metrics in Google Analytics 4 (GA4): Views per Session and Average Session Duration. These are available in Explorations and Reporting Customization in GA4.
“Views per Session” tracks the number of app screens or web pages that users go through in one visit. Repeated views of a single page or screen are counted. Meanwhile, “Average Session Duration” measures the number of seconds users spend on a website.
If you’re migrating from Universal Analytics (UA) to GA4, keep in mind that there’s a difference in session count between the two, and it can vary from business to
business depending on the following factors:
- Geography – UA restarts the session count usa b2b list at midnight even if the user doesn’t leave. This can yield a higher session count compared to GA4. Consider the timezones of your users and how likely they are to cross the midnight threshold to restart a session. This is especially relevant if you have a global customer base.
- UTM Tagging on Owned Websites or Apps – Google doesn’t recommend using UTM tagging on your own website since it will reset the session in UA. But if you’re already using UTMs on your own website, you may see a much higher count of sessions in UA than in GA4.
- Filters – The data in UA reporting may be subject to view filters that exclude data, while the data in GA4 reporting for Google Analytics 360 customers may be subject to filters that define which data from a source property appears in a subproperty.
Estimation – GA4 properties use a statistical estimate of the number of sessions that occurred on your website or app by estimating the number of unique session IDs, while UA properties don’t estimate the number of sessions. The estimates used by GA4 properties more efficiently count sessions with high accuracy and low error rate.
