A well-performing website, regular contact requests and a good order situation: the results of a successful website. But if you take a closer look at the websites of B2B companies . Emotional Design for More one thing often stands out: the overall positive performance is offset by a high bounce rate or too few returning visitors. Why is that and how can B2Bs avoid it in the future? We show how a good website works and what emotional design has to do with it .
In B2B, too, you can no longer ignore a good user experience. And there is a reason for that: a good website no longer works without an effective user experience. Emotions triggered by the website play an often underestimated role. This is surprising when you consider that in B2B, too . Emotional Design for More purchasing decisions are usually made on an emotional level. The focus is on other factors . Functionality or usability, reliability and user-friendliness. Nevertheless, B2B can no longer function without emotion.
usability
The basic foundation of a convincing website is good mobile phone number data updated 2025 functionality. Ideally, a website should function smoothly and intuitively in order to provide the user with the best possible support in their search. To ensure this, however, conceptual thinking and good programming of . Emotional Design for More all available functions is necessary. To put it simply: an online shop without a purchase function or a company website where you can’t find any product information makes little sense.
reliability
Another important factor in an efficient website is the reliability of the site. If the website does not work properly, it causes stress and frustration on the part of the user. Negative emotions often lead to bounces and fewer page views. Users usually draw direct consequences from this by leaving the site and searching with competitors. In the worst case, this customer will not return to your site. The website must also auto-generated remarketing lists be reliably accessible from any location and with any device. In B2B, too, page views are increasing on mobile devices. This is precisely why short loading times and responsive websites are an absolute must.
user-friendliness
In addition to reliability, the usability of the site also plays a crucial role. A successful website is not only user-friendly, but is also characterized by intuitive usability. It is particularly important to know your target group. Younger target groups interact with websites differently and more openly usa b2b list than older generations. In addition, there are physical limitations caused by age. Particular attention must therefore be paid to accessibility here. User-friendly websites are well structured, reduced to the essentials and perfectly tailored to the relevant target group. They are also easy to read, have high contrast and offer many meaningful images.
