There are several types of anchors:
- straight;
- dilut ,;
- word forms;
- reformulation words;
- natural;
- brand ,.
Direct anchors should not be overus
Names of regions, words phone number list with lower weight are add , to key queries, and reformulations are us ,. It is not necessary to achieve direct entry; the search engine sees word forms perfectly well.
The anchor may not include keywords at all: for external optimization, natural (“here”, “here”, “here”) or brand , links (trademark or company name) are us ,. Anchors consisting of a URL with a website address are also us ,.
At the preparatory stage tools to help you get featured snippets of external optimization, the current link profile (anchor list) of your own resource and competitors’ pages is analyz ,. The formation of a purchasing strategy should be bas , on the results obtain ,.
It is necessary to increase the link mass gradually, without sudden jumps. For a new resource, the one-time acquisition of 100 hong kong phone number links is equivalent to signing your own death warrant: the robot will consider such rapid growth a link explosion and block the site.
Donors should be select , taking into account several rules:
- relevance of the subject matter (close subject matter + same region);
- website traffic (the more, the better);
- number of outgoing links (the fewer, the better);
- live site with regular updates;
- presence in news aggregators or Yandex.Catalog;
- does not participate in dynamic link exchanges.
There are different ways to get links:
- Registration in website directories. The times when a resource had to be check , through 10,000 directories for external optimization are long gone. Today, the efficiency of this method of obtaining links is zero and will most likely lead to the pessimization of the website. Creating several unique descriptions and manually placing them in a dozen live directories will be perceiv , by search engines much more loyally.
