You’ve probably had a frustrating experience while shopping online. Perhaps when the checkout process hasn’t been too clear, or there aren’t any clear instructions on how to enquire. Sometimes, your customers will need a little direction too, and there’s nothing wrong with holding their hands at pinnacle points of the buying process. Clarity on the next steps empowers readers and increases the likelihood of them following through with the desired action by:
- Reducing confusion or ambiguity
- Facilitating decision-making
- Increasing confidence
- Driving action
Be clear on the next steps
To ace this persuasive copywriting technique, you should asia mobile number list use action-oriented language, provide specific instructions, use visual cues, reinforce benefits, and include multiple touchpoints. This may look like:
- “Ready to get started? Click the button below to sign up for your free trial.”
- “To learn more about our services, simply fill out the contact form, and one of our experts will be in touch with you shortly.”
- “Don’t miss out on exclusive savings – shop now to enjoy 20% off your first order.”
- “Want to stay up to date with the latest news and offers? Subscribe to our newsletter for weekly updates delivered straight to your inbox.”
Airbnb’s booking process is an excellent example of showing customers what they need to do. Take a look at it here.
Clicks not converting? We’ll give you our expert help
Provide proof
And lastly, you need to provide proof. Giving evidence is a competent plan for opening a pizzeria probably the most effective technique you can use to persuade someone of a decision. It’s why it makes the foundations of entire judicial systems. Evidence is convincing; it’s proof that something does or doesn’t work. And when you know something is effective, you’re much more likely to want to get a slice of the action yourself. In fact, 92% of consumers feel hesitant to buy when there are no customer reviews, so what other people say about your brand is more important than ever.
Examples of the kind of proof people expect from a brand include:
- Testimonial: “I’ve tried numerous skincare products, but none have worked as effectively as this one. My skin has never looked better – I’m thrilled with the results!”
- Case Study: “See how Company XYZ increased their revenue by 50% in just three months with our marketing software.”
- Statistic: “Over 95% of our customers reported a significant improvement in their overall well-being after using our wellness program.”
- Endorsement: “Recommended by top dermatologists nationwide for its clinically proven formula and outstanding results.”
Patagonia effectively provides proof in its copywriting by showcasing usa lists its commitment to sustainability and ethical practices. Through its website and marketing materials, Patagonia shares stories, videos, and statistics that highlight its environmental initiatives, fair labour practices, and impact on communities. This works really well in proving to customers that they’re not all talk.
