Topical keyword research is fundamental to optimizing your content for search engines while ensuring it aligns with your chosen niche or topic. Instead of targeting individual keywords, you should include broader topics that your target customers in your niche are interested in.
Here’s how to do topical keyword research:
Start by defining your niche.
For example, if you own a toy store that sells a wide variety of toys for children of all ages, your niche would be “ Toy Retail .”
Identify broad themes or topics within the toy niche. These phone number database could include “ Educational Toys ,” “ Outdoor Play Equipment ,” “ Board Games ,” and “ Collectible Action Figures .”
Research keywords and key phrases related to each general topic. Use a keyword research tool to find relevant keywords.
For example, for the topic “ Educational Toys ” you might find keywords like “ STEM toys for kids ” or “ educational toys and learning .”
SEOptimer keyword research tool helps you find the difficulty level of each target keyword. This feature helps in identifying keywords with lower competition, making it easier to rank for them.
Analyze the content of competitors in the toy retail space. Identify the keywords and topics they are successfully targeting.
For example, if a competitor is ranking well for “ Best educational toys for toddlers ,” consider creating similar content by including semantic keywords and phrases related to toys, kids, and play.
For example, include synonyms such as “ kids toys ,” “ kids games ,” or “ playroom necessities .”
Finally, understand the search intent behind toy-related queries. Some users may be looking for product recommendations, while others want educational insights or DIY toy projects. Tailor your keyword research to match these intents.
Focus on Long-Tail Keywords
Look for long tail key phrases that are specific to each general topic.
Taking the toy store example above, long-tail keywords might include “ Best outdoor toys for small yards ” under “ Outdoor Play Equipment ” or “ Top-rated board games for family game night ” under “ Board Games .”
Long tail keywords often have less competition, making it easier for toy stores to rank higher in search results.
Image source: WordStream
These specific keywords are also more aligned with what potential buyers are searching for, increasing the chances of attracting highly relevant traffic.
By targeting long-tail keywords related to specific a procura por ele costuma ser alta toy categories or age groups, your toy store can attract users who are more likely to make a purchase. For example, a parent searching for “ educational STEM toys for 5 year olds ” is likely in a buying mindset and may convert into a customer.
Every long-tail keyword can be an inspiration for creating content. You can create detailed product guides, reviews, and blog posts.
Also, if your toy store has a physical location, you can include long-tail keywords with local modifications, such as “ best toy stores in [city] ” or “ top-rated toy stores in [city] .” This enhances local SEO efforts and helps attract nearby customers.
Answer Frequently Asked Questions in Your Field
Start by identifying the most common questions and queries in your niche or industry. These questions often represent pain points or information needs of your target audience.
The key is to develop detailed and informative answers to these questions by answering all potential questions the reader might have.
Your answer should be well-researched and provide valuable insights, guidance, and solutions. Consider including images or infographics to enhance the clarity of your response.
Also, create a dedicated FAQ section on your website or blog. Organize these questions into categories or topics for easy navigation and accessibility.
Caraway is an online store specializing in ceramic saudi phone number cookware. Their FAQ page is filled with questions that new and returning customers may have regarding ceramic cookware.
