If you’re a B2B salesperson, lead nurturing is a Growth Machine term you’re probably familiar with.
You work in sales and have acquired leads, either by purchasing a list or simply through lead generation forms.
But what now? How can you use your B2B email list to your advantage, to close more sales and increase conversions?
In this post, we’ll show you why lead nurturing is key to converting leads into customers and how The Growth Machine can help you get the most out of your B2B email list.
What is lead enrichment?
Lead enrichment is a process in which you take lead data and add dataset additional layers of information, typically using an enrichment tool.
Example
Let’s say you attended a networking event and compiled a list of 50 leads. These people have already expressed interest in your company and your offerings and are ready to be recruited, a dynamic website does not change based on actions taken by the user but you don’t have any further information about them.
So the question is, how do you take this list of 50 leads and turn them into qualified leads?
That’s where lead enrichment comes in .
Prospect data enrichment involves taking the information you have available about your prospects and adding additional layers of data to it.
This allows you to really get to know your leads and get a better idea of who they are and how to reach them.
Instead of firing off generic messages and hoping they’ll be moved, you can craft a personalized message tailored to each reader and a perfect email signature , increasing the likelihood of conversion.
But what exactly can be enriched in your lead data?
What data is obtained from lead enrichment?
Think of lead data enrichment as adding additional layers of information to your existing lead data.
You can enrich leads with company information:
- Company size
- Annual income
- Industry
- Location
You can also add demographic data, such as:
- Post
- Seniority level
- Age
And finally, you can even enrich leads with technological or digital data, such as:
- Website analysis
- Social media profiles
- Technologies
The more accurate your lead data enrichment is, the vietnam data more up-to-date data you’ll have, the less time you’ll spend actually researching your leads, and the more precise your messaging will be when engaging with them.
Very nice, isn’t it?
Lead nurturing is usually done with specific software. However, sales prospecting tools like The Growth Machine often have it built in.
Our tool automatically enriches your leads and identifies their contact information.
That said, our process is unique in that we don’t do it in bulk, but rather spread it out over time as you activate leads during a campaign.
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This ensures the quality and accuracy of your leads, so your sales team has the most up-to-date prospect information when it comes time to launch your sales pitch.
But we’re getting ahead of ourselves.
First, let’s look at why lead nurturing is so important.
