BMW wanted to target

The objective its existing customer database. Via email and drive contest entries for. The upcoming bmw pga championship. Without customers having to re-enter previously. Provided contact information.

The Solution With Driftrock’s Lite

Lead technology. Bmw was able to allow owners to enter with. The touch of a button, without having to enter their phone number lead personal information. This created a frictionless process driftrock’s banner lead where entries synced with BMW’s CRM in real time and customer records were seamlessly updated.

Results With this solution

BMW was able to drive over 8,000 contest aub directory entries, which were sent directly and instantly to BMW’s CRM using the Driftrock platform.

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