When it tips that help retailers rank, user intent is a critical component that is often left neglect.
As a result of numerous technological advances job function email database and algorithm updates. Google has become increasingly capable of understanding natural language and the intent behind a user’s search.
While keywords are still a vital component to a brand’s SEO strategy. optimizing different pages for intent should be one of a retailer’s primary objectives.
Here, we will explore the various kinds
of search intent and some of the forces driving. The intent-bas optimization paradigm, as well as how retailers can effectively apply this understanding to achieve higher rankings in the SERPs.
Why Does User Intent Matter?
Before diving headlong into the specifics of how to optimize an things to take into consideration eCommerce site for user intent, it is necessary to first possess a firm understanding of what “user intent” means.
To understand user intent through the lens of america email search engines like Google, it is helpful to be aware of Google’s mission, which (in part) reads:
