Tell your customers their absence is felt:

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Tell your customers their absence is felt:

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Everyone wants to be appreciated—and you should let your customers buy phone number list know you miss them. Make them feel important and special with the language you use in your messages.

Add value in every message:

If you choose not to offer an incentive, make sure that your lapsed-purchase win-back campaign offers some kind of value. For example, “We miss you! Come back it requires simply two players and shop” doesn’t go over as well as “We miss you–and we don’t want you to miss our 50% off sale.”

Incorporate other channels where you can:

We know that adding in other channels improves america email campaign performance–—and lapsed-purchase campaigns are no exception. Try combining email with SMS or push notifications to add a sense of urgency and proximity to your customers.

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