Categorizing your products will help your customers browse your site and find what they are looking for. Product categories You will also be able to take advantage of SEO for category landing pages to further increase your site’s visibility. You will also be able to link to these categories on social media and other advertising channels.
Categories are a simple tool that allows you to phone number library focus on the customer and help them make the most of the time they spend on your site.
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5. Email subscription options
Make it easy for your customers to share their how to keep your ppc accounts secure email addresses with you. This way, you can encourage them to return to your site for additional tasks. You should have a plan for incorporating these emails into the customer experience and linking them to your site.
- Welcome Email: Let your customers know you’ve added them to your list so they aren’t surprised by future emails.
- Cart Abandonment Emails: Cart abandonment emails have a 40% open rate and can have an unexpected impact on conversions.
- Birthday Emails: Emailing customers on their birthdays can help them feel special and important.
Adding a special coupon can give the consumer a reason to buy from you. - Newsletter/Promotional Emails: Keep your audience informed and give them a reason to return to your eCommerce site with regular updates from your company.
E-commerce website design and development
New Light Digital offers modern, high-converting b2b reviews website design and development. We will work with you to create a site that will meet your customers’ needs and provide a solid foundation for your SEO strategy. Schedule a free consultation now to learn more.
Read more:
- How to Create Great Websites for Construction Companies
- How to Use Case Studies to Increase Website Conversion
- Is your website design causing cart abandonment and killing sales?
