This is the second time the Justice Department has filed a complaint against the digital giant. The first lawsuit, which concerns the dominance of its search engine, is expected to lead to a trial this year.
The US Department of Justice has filed a lawsuit
Against internet search giant Google, accusing it of monopoly control over the online advertising market. “Google has used anticompetitive and illegal methods to eliminate, or drastically reduce, any threat to its dominance in the technologies used for digital advertising ,” the authority said on Tuesday, January 24, in a court document released to the press. The department and eight US states, including California and New York, are asking the court to convict the Californian group of violating competition law, to order the company to pay damages, and finally, to order the sale of its activities related to the sale of online advertising space.
This is the second lawsuit filed by the department against the California-based company since President Joe Biden’s inauguration two gambling data turkey ago. The first, which concerns the dominance of its search engine, is expected to lead to a trial this year.
Google has already been fined in the past
For violating competition law, notably by the European Union. In the United States, the company is already facing legal action launched in late 2020 by a coalition of states, led by Texas. They accuse Google of seeking to exclude all competition by manipulating advertising auctions.
According to the complaint, Google controls both the technologies by. Virtually every website” to sell banners or pop-ups to brands, the tools advertisers use to buy these spaces. The marketplace where the a pause in a relationship does not take place. “More than 13 billion ads are sold every day” on the web in the United States, the plaintiffs add, insisting that Google has abused its dominant position to exclude its rivals, notably by “systematically taking control of a wide variety of high-tech tools used by publishers, advertisers, and other market participants.” Finally, according to Assistant Attorney General Vanita Gupta, quoted in a press release, “these methods have weakened the free and open internet and increased costs for businesses and the United States government, including the military.”
The ministry is “trying to identify winners and losers
in the digital advertising sector, which is “already highly competitive,” a Google spokesperson said.
According to Insider Intelligence analyst sg number Mitchell. Quote by AFP, the group collects more than a quarter of all digital advertising spending. More than half of advertising revenue based on online searches. Although Google has faced increased competition in recent years. Its market share remains unmatched,” she believes. “Google should be concerned ,” she add. Before noting that the company “may to sell part of its advertising business.
