Telegram stands out due to several inherent advantages that contribute to higher ROI:
High Engagement Rates: Unlike traditional social media platforms plagued by algorithmic reach limitations, Telegram channels deliver messages directly to subscribers. This often translates to significantly higher open rates (some reports indicate 58% to 80%) and click-through rates (CTR) compared to email or even other messaging apps, meaning your message is seen and interacted with more often.
Direct Communication: The absence of complex algorithms means your content reaches your audience directly, fostering a stronger, more personal connection. This builds trust and loyalty, which are invaluable for long-term customer value.
Cost-Effectiveness: Organic growth on Telegram
through valuable content and community brazil business fax list building can be very low-cost. Even official Telegram Ads (though requiring higher minimum budgets for direct buyers, potentially starting at €2 million for some formats) can offer competitive CPMs (Cost Per Mille) and CPAs (Cost Per Acquisition) in certain regions and niches. Advertising in Telegram Mini Apps has shown impressive CTRs (up to 9.8%) and conversion boosts (e.g., 12x more conversions in some campaigns), making it a high-potential avenue.
Automation via Bots: Telegram bots can australia database directory automate customer service, lead qualification, product discovery, and even direct sales within the app. This reduces operational costs and allows businesses to scale their marketing efforts without a proportional increase in human resources.
Key Metrics to Measure ROI in Telegram Marketing:
To truly understand how much you can earn, you need to track specific metrics and apply the ROI formula:
ROI (%) = [(Revenue from Telegram – Cost of Telegram Marketing) / Cost of Telegram Marketing] x 100%
Here’s what to track:
Costs:
Time and resources for content creation (text, images, videos, polls).
Cost of Telegram bot development or backlinks from donation and non-profit sites subscription to bot-building platforms (e.g., Manychat, Chatfuel).
Cost of any paid Telegram advertising (official ads, channel promotions, mini-app ads).
Cost of integration tools (e.g., Zapier, Make.com) to connect Telegram with CRM/SMS.
Personnel costs for community management.
Revenue/Benefits:
Direct Sales: Track sales directly attributable to links or offers shared on Telegram
Use UTM parameters in your links to precisely track traffic and conversions from Telegram.
Lead Generation: Quantify the number of qualified leads generated through your Telegram bot or channel. Assign a monetary value to each lead based on your historical conversion rates and average customer lifetime value (CLV).
Customer Lifetime Value (CLV) Increase: Loyal customers acquired or nurtured through Telegram may have a higher CLV due to increased retention and repeat purchases.
Operational Cost Savings: Quantify savings from automated customer service via bots (e.g., reduced agent hours).
Improved Customer Satisfaction: While harder to directly monetize, higher CSAT often correlates with increased loyalty and positive word-of-mouth.
