In 2025, businesses are constantly scrutinizing their marketing spend, demanding clear and quantifiable returns. Telegram marketing, with its emphasis on direct communication, high engagement, and versatile features like channels, groups, and bots, offers a compelling case for a strong Return on Investment (ROI). While exact figures vary wildly based on industry, strategy, and execution, understanding how much you can earn from Telegram marketing involves analyzing key metrics and recognizing its unique advantages.
Understanding Telegram’s ROI Potential:
Telegram stands out due to several inherent advantages that contribute to higher ROI:
High Engagement Rates: Unlike traditional switzerland business fax list social media platforms plagued by algorithmic reach limitations, Telegram channels deliver messages directly to subscribers. This often translates to significantly higher open rates (some reports indicate 58% or more) and click-through rates (CTR) compared to email or even other messaging apps, meaning your message is seen and interacted with more often.
Direct Communication: The absence of complex algorithms means your content reaches your audience directly, fostering a stronger, more personal connection. This builds trust and loyalty, which are invaluable for long-term customer value.
Cost-Effectiveness: Organic growth on australia database directory Telegram through valuable content and community building can be very low-cost. Even official Telegram Ads (though requiring higher minimum budgets for direct buyers) can offer competitive CPMs (Cost Per Mille) and CPAs (Cost Per Acquisition) in certain regions and niches. Advertising in Telegram Mini Apps has shown impressive CTRs (up to 9.8%) and conversion boosts (e.g., 12x more conversions in some campaigns), making it a high-potential avenue.
Automation via Bots: Telegram bots can automate customer service, lead qualification, product discovery, and even direct sales within the app. This reduces operational costs and allows businesses to scale their marketing efforts without a proportional increase in human resources.
Key Metrics to Measure ROI in Telegram Marketing:
To truly understand how much you “mass directory submissions, article submissions, automated blog comments can earn, you need to track specific metrics and apply the ROI formula:
ROI (%) = [(Revenue from Telegram – Cost of Telegram Marketing) / Cost of Telegram Marketing] x 100%
Here’s what to track:
Costs:
Time and resources for content creation (text, images, videos, polls).
Cost of Telegram bot development or subscription to bot-building platforms (e.g., Manychat, Chatfuel).
Cost of any paid Telegram advertising (official ads, channel promotions, mini-app ads).
Cost of integration tools (e.g., Zapier, Make.com) to connect Telegram with CRM/SMS.
Personnel costs for community management.
Revenue/Benefits:
