Every marketer knows that Black Friday is the biggest shopping day of the year, closely followed by Cyber Monday.
It can represent incredible sales and revenue phone number list that take your business and brand to the next level.
However, this is only achievable with a strong digital marketing campaign in place.
In order to bring in the highest possible amount of revenue, you need to have your leads and prospects take action and convert to a customer.
While there are many parts of a Black Friday campaign that will help you achieve that goal, one of the biggest is your Black Friday landing page.
In this article, we’ll take a look at what it is, why you need it, and all the steps and tips you need to understand how to create the best possible Black Friday landing page for your brand to succeed this holiday season.
What is a Black Friday Landing Page?
Landing pages are a digital marketing tool that your customers reach when they click on a link from a social ad, email, or another campaign tool.
The landing page is what guides your customers to your offer and provides them with the next step to convert, whether that’s downloading an ebook, joining a mailing list, or making a purchase.
A Black Friday landing page is the gateway through which your leads, prospects, and customers will funnel to find your Black Friday offerings and make a purchase on your special deal.
It is the page you use to convince your potential customers the value of the deal is worth the price, leading them directly to the cart or e-commerce plugin where they buy the item.
Why Do You Need a Black Friday Landing Page?
A landing page is needed so you can clearly convey your message and your offer’s benefits to leads and customers.
Without it, your customer wouldn’t have a great user experience as they might struggle to try and find the important information regarding your special offer.
Your landing page needs to focus on a specific goal — it can’t be a list of your business’s accomplishments or other products you offer.
Your goal is to simplify the process for customers
So that they see the offer, understand the value, and make a purchase decision.
That action, otherwise known as a conversion, is the key reason behind creating a great Black Friday landing page.
It helps you to track the number of conversions you have and, if your message, offer, design, and call to action are appealing, increase that conversion rate to help you close more key Black Friday sales.
How to Make the Best Landing Page for Black Friday
There are many elements that go into creating 7 things a good patient survey should measure the best landing page to convert your prospects and leads and make those important holiday sales.
Guaranteeing that each component is optimized to convert the highest amount of leads is a key factor to avoid mistakes in your campaigns.
1. Set Clear Goals
The first step to any digital marketing endeavor is to set clear goals.
Goals are the benchmarks by which you ukraine business directory can judge and evaluate the success of your campaigns and marketing elements.
Without a clear goal in mind, you won’t be able to tell if your landing page was successful.
Meet with your team and work through your goals for the entire campaign, since your landing page is only a part of a bigger strategy.
Plan the goals for each step of the campaign and set a goal around conversions for your landing page.
